Growth- Opportunities' Management

Business development is the set of tasks and processes used to generate and implement new, usually non-organic sales and growth opportunities within organizations. 

It is all about finding new ways to grow, looking for the latest trends, figuring out winning new growth ways and strategies. 

 Growth Opportunities'  Management (GOM).   

Market research is the base for every strategy and is one of the biz-dev most important tools. It is used to: Analyze the Total Addressable / Available Market (TAM) to estimate market size potential.  Analyze the market that is already being served by other competitors to be able to estimate sales and growth potential -  Serviceable Available Market  (SAM). Analyze the size of the market that can be served by your company– Service Obtainable Market (SOM), that is the market segment you wish to target,  the portion of SAM that you can capture. 

 Growth Opportunities'  Management (GOM).   

Business development supports sales and growth, achieving its goals by identifying business opportunities, and generating leads.  Business Developers act on top of the funnel and fill the pipeline. Sales nurture the pipeline, close deals, and generate day to day revenues from ongoing existing channels. 

Growth Opportunities'  Management (GOM).  

Business developers and marketing share the innovation and creativity side. They both "thinkers". However – business development people have first-hand experience with customers and partners, a very valuable asset when targeting and messaging from a marketing perspective in order to generate sales and growth .

 Growth Opportunities'  Management (GOM).